Creative Portfolio
This collection showcases the social-first video work I’ve helped bring to life. From early creative ideation to on-set collaboration and final edits crafted for digital feeds, I work closely with creators, production teams, and brand partners. In addition to social content, I have a passion for the influencer strategy behind cultural moments, bridging agencies, talent, and brands to co-create experiences that resonate with next-gen audiences.
01
Ritz-Carlton x 77th Primetime Emmy Awards
Captured red carpet content at the 2025 Emmys that blended celebrity interactions with The Ritz-Carlton’s signature hospitality. Highlighted warm, human moments amid the glamour to showcase how genuine service and connection translate even on entertainment’s biggest stages.
Video Credit: Sociably
02
Thomas Lelu x W Hotels
Produced social-first content to highlight the W Hotels x Thomas Lelu collaboration, blending the artist’s signature wit with the brand’s playful, culture-driven aesthetic. Created lo-fi visuals designed for saves, shares, and native resonance across channels.
Video Credit: Brian Hartley
03
Formula 1 Mexico City – Influencer Trip
To meet the momentum of the Mexico City Grand Prix, I curated an influencer trip to use content storytelling that highlighted The Ritz-Carlton Mexico City’s bespoke hospitality against the backdrop of race-week culture.
Video Credit: Sociably
04
W PRESENTS Live Music Series
Led interviews and captured lo-fi, artist-forward video content for W PRESENTS, a global live music series at W Hotels. Collaborated with artists including Franc Moody, Arc de Soleil, and Emmitt Fenn to spotlight sound-driven storytelling and bring the brand’s cultural point of view to life.
Video Credit: Mac Shoop
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05
Luxury Group
Intergenerational Travel
I developed a creator strategy highlighting intergenerational travel across Marriott International’s luxury portfolio, focusing on how families of all ages experience elevated hospitality. By partnering with creators like @larissamills, @gymtan, @mademoisellesoph, and @akiandkoichi, I brought to life mother–daughter getaways and multigenerational escapes through authentic, story-driven content. This approach showcased a fresh, human perspective on luxury that resonates with next-gen travelers while strengthening our brands’ emotional connection to family travel.
06
The Ritz-Carlton x Late Checkout
I spearheaded the influencer strategy for Late Checkout Vol. 2, driving awareness for our NYC pop-up and clothing collaboration. This included curating a guest list of tastemakers, managing personalized gifting, and creating a content plan that showcased the partnership authentically across social channels. The approach delivered cohesive storytelling that elevated both the event and the brand experience.
07
The Luxury Collection Italy Shoot
I led creative direction for an on‑location shoot across Casa Brera and Hotel Excelsior Gallia in Milan, as well as Hotel Excelsior Florence. From concept through execution, I creatively directed photography, hi‑fi video, and lo‑fi video, working closely with talented creatives on set to deliver a refreshed, cohesive visual identity for our Italian hotels
Photo: Lotty Lower
Video: Zach Lower