BELLA SCI

Hi, I’m Bella. I’m a brand storyteller and creative marketer based in New York, and I’ve spent my career in luxury hospitality, working across social, content, creators and culture.
 

I’ve always been drawn to travel, music, fashion and the people behind them, and my work grew out of that. I’ve helped shape how brands like The Ritz-Carlton and W Hotels show up in the world. That has included building creator programs from scratch, producing content on property from Milan, Italy, to Naples, Florida, and finding ways for hotels to be part of music, fashion, sports, and live events.
 

I’ve worked in both startup and Fortune 500 environments, with teams of every size, from boutique agencies to global brands. A collaborator at heart, and I’m equally at home on set with prop stylists, photographers and creatives as I am in the room with C-suite leaders. I also work closely with hotel teams, operators, PR, partnerships and talent. The work I’m proudest of comes from finding the thread that connects all of those people and turning it into one story.
 

What I love most is social, storytelling and creative direction for hospitality. Every hotel has a story: the place, the people who run it, the guests who pass through. I like finding what’s true and specific about each one and telling it in a way that feels personal, considered and human.

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Whether collaborating with creators or curating hospitality-driven experiences, I aim to craft content that inspires, resonates, and feels distinctly human - always with a people-first mindset and an eye toward what’s next.